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The web site vnbrims.org states the following, "Institutes of Management Studies Thane Mumbai." I saw that the website stated " Management colleges in Thane Mumbai." They also said " Excellent Management institute in Mumbai Thane. Quality management institute in Thane Mumbai. Best management college infrastructure in Thane Mumbai. Management events - college festivals Thane Mumbai. Management Summits - Management Workshops - Management Seminars in Thane Mumbai. Colleges offering post graduate management degree in mumbai. Management Studies in Thane Mumbai." The meta header had Institute of management studies as the first optimized keyword. This keyword is followed by mba courses, MMS Courses, and Management colleges thane mumbai which isn't as important as Institute of management studies. The other words vnbrims.org used was Mumbai University. AICTE aprroved colleges is included but could not be understood by search crawlers.